BOW FAMILY DENTISTRY PRIVACY POLICY
Last Revised: July 29, 2024
This Privacy Policy (“Privacy Policy”) explains how Sarah K. Katz, DMD PLLC, trade name Bow Family Dentistry (“Bow Family Dentistry”, “we,” “us,” or “our”) collects, uses, and shares your personal information. This Privacy Policy applies solely to the information about you that we collect through our website, bowfamilydentistry.com, (the “Site”) and does not address personal information that you provide to us in other contexts, including when you complete the patient forms that are available on the Site.
This Privacy Policy is in addition to, and does not replace, our Notice of Privacy Practices, which explains how we use and disclose your protected health information (“PHI”) under the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations, as amended (“HIPAA”). To the extent of a conflict between the terms of this Privacy Policy and the Notice of Privacy Practices with respect to PHI, the Notice of Privacy Practices will control how we use and disclose your PHI.
Please read this Privacy Policy carefully. By using the Site, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy and consent to Bow Family Dentistry’s collection, use and disclosure of personal information and other information as set forth herein. If you do not consent to the terms of this Privacy Policy, you should not access or use the Site in any way and should immediately exit it.
Privacy Policy Updates
We may periodically revise this Privacy Policy at any time, by posting an amended Privacy Policy on the Site. Your continued use of the Site after any revisions means you consent to and accept the revised Privacy Policy.
Collection of Information
We obtain personal information and other information about you from a variety of sources. This includes personal information you provide to us, information we gather through automated means, and information we obtain from other sources.
Information You Provide to Us.
We collect information from you that you provide as follows.
Requesting an Appointment
We collect information that you provide when requesting an appointment through the Site including first and last name, email address, phone number, date of birth, insurance coverage information, and reason for appointment.
Contacting Us
We collect information that you provide when you contact us through the Site including first and last name, email address, phone number, reason for contacting us, and any other information you choose to provide.
Providing a Review
If you provide or edit a Google review, we may be notified that we received a new or updated review and may be provided with the email address connected to the review. The Google review website is a third-party website and this Privacy Policy does not apply to it.
Social Media
If you interact with us through a social media site, including through the social media links on the Site, we may obtain information such as your username and other information you have permitted those services to share with us consistent with your privacy settings for that third-party account.
Automatically Collected Information
By choosing to use the Site, you agree to provide Bow Family Dentistry with certain information that is automatically created, collected, and recorded by your use of the Site. Bow Family Dentistry uses third parties, including Google Analytics, to collect this information. The data collected may include but is not limited to:
- IP address,
- Geolocation information,
- Unique device identifiers,
- Browser type, browser language, and operating system,
- Device type and settings,
- Internet service provider,
- Web pages that you view, time spent on them, and links you click,
- Websites you visited before and after visiting the Site (referring URL)
- Dates and times you access or use the Site,
- Other information of this nature.
If you provide us with your e-mail address, you authorize us to send you regular e-mails, including marketing e-mails, unless and until you request to unsubscribe from such e-mails. We may collect information regarding your interactions with our e-mails, including whether you opened the e-mail or clicked on any links. If you no longer wish to receive e-mails from us, follow the “unsubscribe” instructions located near the bottom of each e-mail. If you unsubscribe, you will still receive transactional e-mails from us including responses to your inquiries.
How We Use Personal Information
We use the information we collect, including personal information, for a variety of purposes, including providing the Site, to comply with legal requirements, and for security purposes. For example, to the extent permitted by applicable law, we may use personal information to:
– Operate and improve the Site;
- Respond to your requests and inquiries;
- Notify you about certain changes to the Site;
- Personalize the Site, for example to save your preferences for future visits;
- Schedule an appointment or transact other business with you;
- Deliver marketing messaging to you;
- Provide you with information, products or services that you request from us;
- Provide newsletters and other updates;
- Comply with applicable legal or regulatory requirements;
- Protect against fraud and illegal activity;
- Investigate security breaches;
- Protect our rights, privacy, safety and property and the rights, privacy, safety and property of others;
- Track traffic on the Site;
- Protect the security and integrity of the Site;
- To fulfill any other purpose for which you provide it; and
- For any other purpose with your consent.
Please note that our use of PHI is explained in the Notice of Privacy Practices.
Sharing of Personal Information
We may share your personal information as follows.
Service Providers
We engage certain trusted third parties to perform functions and provide services to us, including, without limitation, payment processing, website management, database storage and management, customer relations and support, data analysis, educational videos, and marketing and social media services. We may share your personal information and other information with these third parties, but only to the extent necessary to perform these functions and provide such services.
When making payment through the Site, you will be redirected to our third-party payment processor who is HIPAA and payment industry compliant. You may receive email correspondence from us and/or the payment processor related to any online transaction.
Other Third Parties
We also may share your personal information and other information with third parties as follows:
- to satisfy any applicable law, regulation, legal process or governmental request;
- to detect, prevent or otherwise address fraud, security or technical issues;
- to prevent a crime or protect national security;
- to protect the rights, property or safety of us, our users or others; or
- in connection with a financing or a sale, acquisition, merger, restructuring or any other transaction involving a change of control in our business, including but not limited to a bankruptcy or similar proceeding.
Online Tracking Technologies
Bow Family Dentistry and our third-party analytics providers, including Google, may use cookies and similar technologies such as pixels, web beacons, and local storage to collect personal information and other information related to your online activities. Cookies are small files that are stored on your computer (unless you block them). We use cookies to understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can provide new and improved tools in the future. Most browsers provide you with the ability to block, delete, or disable cookies. If you choose to reject cookies, some features and functionality of the Site may be limited or unavailable. If you would like to learn more about cookies, please refer to the following website: http://www.allaboutcookies.org/
To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.
Do Not Track
Some web browsers have a “Do Not Track” preference that transmits information to websites you visit indicating that you do not want your activity to be tracked. We do not respond to browser “Do Not Track” signals at this time as there is no standard for how online services should respond to such signals.
How Long Do We Keep Your Personal Information
We will retain your personal information for as long as necessary to fulfill the purposes for which it has been collected. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We may retain information that does not identify you indefinitely.
UNAUTHORIZED USE
Unauthorized attempts to use the Site in a way that violates our Terms of Use, to utilize the Site for other than its intended purposes, or to defeat or circumvent the Site’s security features are strictly prohibited.
Children’s Privacy
We do not intend for the Site to be used by children under the age of 18, nor do we intentionally collect or solicit any personal information from children under the age of 18 without parental consent. If you are under the age of 18, please do not provide us any information and promptly exit the Site.
Third-Party Websites
We may provide hyperlinks to third-party websites as a convenience to users of the Site. Please note that this Privacy Policy does not apply to such third-party websites. Bow Family Dentistry is not responsible for the practices and policies (including privacy policies) of such third parties. Therefore, you should review the privacy practices and policies of such third parties prior to providing your personal information in connection with such websites.
Security
Bow Family Dentistry strives to use appropriate security measures to protect the privacy and security of personal information we collect and process. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and we cannot guarantee the security of personal information, or that unauthorized access, hacking, data loss or other breaches will never occur. WE EXPRESSLY DISCLAIM ANY REPRESENTATION OR WARRANTY, WHETHER EXPRESS OR IMPLIED, WITH RESPECT TO ANY BREACHES OF SECURITY, DAMAGE TO YOUR DEVICE, OR ANY LOSS OR UNAUTHORIZED USE OF YOUR PERSONAL INFORMATION OR OTHER DATA.
Contact Us
If you have any questions about this Privacy Policy, please contact us at [email protected]
